EOC wek 6 Allen Sherman

Allen Sherman 

Boo- Lanolin wave: A product to help maintain curls

 Fluoristan; a white powder that is used to fluoridate toothpaste

fluoride - a salt of hydrofluoric acid

 Retsyn: Long one of America’s most popular mints, Certs was the first breath mint tobe nationally marketed in the United States, and has been a fixture atAmerican drug stores and convenience stores since its debut on the marketin 1956.

Autronic Eye: Automatic headlights

man with the eyepatch: Hattaway shirts URL: www.theweejun.com/tag/american-style/

Azalea Ventura

Lemon

               Most Famous ad on the 20^th Century That stands above all others.

A tough sell Doyle Dane was hired by Volkswagen to introduce the Beetle into the U.S market in 1960. Even the beetle was tiny and well, ugly, who would buy it?

On the other hand the beetle was manufactured by Germans, plant built by Nazis. When 15 years earlier World War had ended, which developed an envision a public relationship nightmare.

( VolksWagen ad campaign was far from a lemon)

Impact of the Campaign The persona well brand by VW Beetle’s would future-proof VW’s business years to come.

(Impact of the campaign)

Volkswagen said we should think small” and that their car was a “Lemon”  

(The best Volkswagen Ads from their 1960’s Campaign)

Volkswagen think all