Azalea Ventura
Lemon
Most Famous
ad on the 20th Century That stands above all others.
A tough sell Doyle Dane was hired by Volkswagen to introduce
the Beetle into the U.S market in 1960. Even the beetle was tiny and well,
ugly, who would buy it?
On the other hand the beetle was manufactured by Germans, plant
built by Nazis. When 15 years earlier World War had ended, which developed an envision
a public relationship nightmare.
( VolksWagen ad campaign was
far from a lemon)
Impact of the Campaign The persona
well brand by VW Beetle’s would future-proof VW’s business years to come.
(Impact
of the campaign)
Volkswagen said we should think
small” and that their car was a “Lemon”
(The
best Volkswagen Ads from their 1960’s Campaign)
Volkswagen think all 